Insight Live: How commercial relationships can become strategic partnerships

08 November @ 9:00 am - 10:00 am, Online

Stuart Maister

Insight Live Week (4 – 8 November 2019) is the virtual summit you can take part in without leaving the comfort of your desk. Even better, unlike physical conferences where you end up sitting through content you just don’t need, Insight Live lets you dip in and watch the specific talks on the topics that matter to you.

How commercial relationships can become strategic partnerships

A webinar by Stuart Maister and Kevin Vaughan-Smith, Strategic Narrative

Wouldn’t it be great to move away from transactional relationships in commercial arrangements? Wouldn’t it be great to buy and sell based on a strong sense of personal integrity and an intention that both sides win from the process? Wouldn’t it be better if both sides could speak openly and look for the most optimal outcome for the challenges being faced?

We think so, and we believe the way to achieve this is through an approach of Mutual Value. In this webinar we define this and set out how best to manifest it as a vendor or buyer.

We will look at:

  • What creates a transactional mindset
  • How this serves neither buyer nor seller
  • How to adopt a Mutual Value approach to commercial relationships
  • How to develop a strategic partnership based on this model
  • Those leading transformation need to co-create value, and this webinar will help consider how best to do this.

This webinar is free to attend, but please click the link to register your place.


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