PART 3: APPLICATIONS
In this blog series, I’m looking at the various elements of digital transformation and how each phase is essential for overall success.
I recently talked about the important first phase of fully analysing your business, its capabilities, services and structures – in order to give you a full understanding of how it can be transformed digitally.
Once you are happy with that analysis, the next stage is to look at what applications your business uses to function. In other words, how does your customer access your services currently? How could the customer journey be improved via new or improved digital solutions?
It is worth remembering that a consumer’s digital journey with you isn’t always ‘end to end’. Consumers expect to be able to start a transaction at one point in a day, complete the transaction later in the day and, later still, receive feedback relevant to them – this is known as a fragmented journey.
Fragmentation means organisations need to move away from monolithic applications to a more service oriented architecture with small discreet microservices that will support these breaks in the fulfilment process.
An example of how Neueda has worked with an organisation to digitise such a journey is one of our digital transformation projects with the Department of Agriculture, Environment and Rural Affairs in Northern Ireland (DAERA). We worked with the Department to transform its existing paper-based system for farmers to apply for Common Agriculture Policy funding.
The original system was partially digitised but did not integrate with the mapping software, and so did not precisely determine field boundaries and other important data required to make an accurate claim. This was detrimental to both DAERA and farmers, who may have suffered from penalties for inaccurate applications and the knock-on effect of delayed payments.
To increase the accuracy, efficiency and transparency of that process, whilst remaining simple for farmers to use, Neueda created a fully digital solution; building an online application that is fully integrated with the Department’s mapping software and can be used on both desktop and mobile devices.
This fully digitised solution means farmers can now start and fulfil their application process at times and locations convenient to them throughout the course of a day. The system uses geospatial technology, essentially digital mapping, to ensure the validity of claimed fields – enabling the identification of errors early in the application process and ensuring that any issues are resolved before a final submission is made.
The number of farmers using DAERA’s online application system has increased steadily from 48% in 2015 to 100% adoption in 2018 – the ultimate indication of success.
Next time we’ll look at the role data has to play in transforming your business.
Claire McNally, Neueda Digital Transformation Services Lead, is presenting ‘The Future of Digital Transformation = The Sum of all Parts’ at Digital Leaders Insight Live Week at 12noon on 8th November 2019.
Claire will explore the reasons why businesses must look at every aspect of their organisation and consider how digital transformation can help it compete more effectively and deliver long-term success.
Interested? If so, REGISTER TODAY
Originally published here.