Description

Number one of the 14 Service Standards, published on Gov.UK and more recently on Gov.Wales, is Understand users and their needs. Emphasising the importance for us to start with the user when considering digital transformation of services.

At this, the first Digital Leaders Wales Salon of 2020, we will start at the very beginning, with this first and arguably most important principle, the needs of the user. We will hear from three speakers who will share their tips and tricks (and what to avoid) of how we can better do co-production, collaboration, user research, and user-centred-design to understand what it is that the user is trying to achieve. We will have the opportunity to explore the barriers which organisations face when fulfilling the needs of the user, and debate what needs to change.

Lead discussants will include Noreen Blanluet, Director, Co-production and Involvement Network for Wales; Jess Neely, User Centred Designer at PDR; and Richard Parker, Lead User Researcher at the Office for National Statistics.

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