Training: Powerful Storytelling for Tech

13 January @ 9:30 am - 4:30 pm, 10 St Bride Street, London, EC4A 4AD

storytelling in tech
  • 9:30 am - 4:30 pm
  • January 13, 2020
  • 10 St Bride Street, London, EC4A 4AD
  •  London
  •  Skills

Early bird discount of 10% applies if registration and payment is made by 13 December 2019 for Powerful Storytelling for Tech.

Why should you choose this storytelling course?

As Tech companies see a shift towards the non-technical buyer, storytelling is increasingly a core personal skill for engaging with customers in a more meaningful and compelling way. To really connect and differentiate we need the skills and confidence to move away from traditional presentations and instead focus on crafting a great story. Those who are powerful storytellers can paint a solution that sticks in the customer’s mind and helps to sell up the value chain. Investing time and resources developing fabulous features and benefits is wasted if customers don’t believe your story and their feelings about your products and services remain unchanged.

A great story needs to do three things for your customer;

  1. Confirm the customers world view; what they care about? What change they are looking for
  2. Make an emotional connection
  3. Deliver information which is logical to rationalise decision making

Who should attend this course?

The Storytelling for Tech workshop is suitable for those who must present and communicate, sell, influence, overcome objections and shift mindsets.

What is the course agenda?

Coffee and Registration from 9.00am
Introduction and course outline from 9.30am

The following topics will be covered:

Overview of storytelling principles
The power of storytelling and ‘science’ of why it works
The Hero’s journey: Unfulfilled desire, confrontation and obstacles, resolution
Structuring and developing a story’s flow

  • Beginning bond with audience – connecting
  • Introducing tension/conflict – engage customers
  • Middle contrast what is and what could be – differentiating
  • End with heightened sense of ‘wow’

Adding emotional texture
Spicing a story with visual, sensory and auditory words
Using ‘sticky’ metaphors
Creating a memorable and persuasive moment
Context and relevancy – linking stories to the audience
Strategies for handling common sales challenges through storytelling
Delivering storytelling through different medium; images, flipchart, slides

To access the special Digital Leaders price on any of the training, please enter the code ‘DL2020‘ at checkout in the techUK booking portal.

Fees:

Digital Leaders and techUK Members – £395.00 + VAT

Non-Members – Was £595.00 + VAT


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Course Trainer
Salma Shah

Salma Shah's career commenced within the IT industry, where her roles were predominately customer facing including sales, pre- sales support and management. Following a global career within the technology sector working for Oracle, PeopleSoft and Systems Union Salma set up Winning Demos a boutique consultancy. Having worked directly in her former career in sales, pre-sales and consultancy Salma has the experience and toolkit to help organisation's with business impact, revenue generation and strategic success. Described by clients as Results Driven, Determined, Personable, Creative and Expert. Winning Demos also offer, Executive Search (Recruitment), Assessment and Executive Coaching.

Winning Demos is a leading people development and assessment consultancy. Winning Demos deliver programmes designed to develop talent, so that both individuals and teams can perform at their best. With their help you'll see a measurable increase in the performance, effectiveness and profitability of your people – and the success of your business.

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