Personalising BBC Online

22 June @ 1:00 pm - 2:00 pm, Salford, United Kingdom

The BBC started a programme called myBBC several years ago. That programme is now completing and has enabled a range of personalisation opportunities across BBC Online.

This event in Salford discussed the challenges of going from an open to a login system, altering and improving the UX of platforms, developing user journeys and the opportunities this brings for data capture and personalisation of the online experience.

We heard about:

  • Where myBBC are now
  • How they got here
  • Where they are going next.

Speakers included Andrew Scott, Launch Director for myBBC, who helped those attending gain valuable insight into the process and personal experience of those involved.

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