June 20 @ 4:00 pm - 6:00 pm
DL North West
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The BBC started a programme called myBBC several years ago. That programme is now completing and has enabled a range of personalisation opportunities across BBC Online.
This event in Salford discussed the challenges of going from an open to a login system, altering and improving the UX of platforms, developing user journeys and the opportunities this brings for data capture and personalisation of the online experience.
We heard about:
Speakers included Andrew Scott, Launch Director for myBBC, who helped those attending gain valuable insight into the process and personal experience of those involved.Back to DL Week