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Digital Leaders runs a comprehensive program of thought leadership, white papers, lectures, salons, conferences and webinars on digital transformation for each of the topics below. You can choose to participate in the Community by following the activities of the programme against a specific topic by signing up for alerts on the sector updates and upcoming events for your priority areas.

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Personalising BBC Online

22 June @ 1:00 pm - 2:00 pm, Salford, United Kingdom

The BBC started a programme called myBBC several years ago. That programme is now completing and has enabled a range of personalisation opportunities across BBC Online.

This event in Salford discussed the challenges of going from an open to a login system, altering and improving the UX of platforms, developing user journeys and the opportunities this brings for data capture and personalisation of the online experience.

We heard about:

  • Where myBBC are now
  • How they got here
  • Where they are going next.

Speakers included Andrew Scott, Launch Director for myBBC, who helped those attending gain valuable insight into the process and personal experience of those involved.

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