When producing a digital strategy, it’s sometimes a point of discussion as to what to include or not. This comes down to you, or your organisation’s, definition of what ‘digital’ actually means and encompasses. Having produced a few such strategies in the past, I thought it helpful to share what I consider to be the big strategic themes that any such document ought to cover.
Meeting the heightened expectations of residents, communities and businesses means radically rethinking how services are delivered. This requires new approaches to change that meet the specific requirements of each service’s users, and in the long term working to prevent those needs from emerging in the first place.
In order to deliver the change that is needed, people need to have the best tools possible available to them, whether hardware or software. This means looking at the whole suite of technology, from productivity tools to line of business applications and the devices they run on. People also need to feel confident in using them, along with developing a customer-focused, commercial, flexible culture.
It’s vital that the services that many people rely on remain accessible to all of them. For some, using the internet will never meet their needs and so other forms of access will be needed. For others, there is much that councils can do to help them get the most from it.
Local councils should have the best understanding of the people, communities and businesses in their area. Often, however, this understanding is limited by the inability to make the best use of the data held in siloed systems that do not share information easily or in usable formats. This needs to change, along with keeping up with obligations around data protection and information security.
To protect and grow the local economy in the future, councils must do all they can to ensure local businesses can thrive in the digital age, and attract new enterprises to base themselves locally. This means ensuring businesses have access to high speed broadband; the equipment, systems and skills to make use of it; and easy, simple access to the council services they need.
True digital transformation in local public services involves not just putting existing services online, but radically rewiring the local system to take advantage of shared, common digital components. The Council should take a lead in stewarding this work, collaborating with all organisations that meet local people’s needs, whether central government, the health sector or community and voluntary groups on a digital platform for genuinely joined up service delivery.
This article was originally published here.
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