The need for diversity in tech is not merely a question of fairness; it is about the need for technology to reflect its users rather than only the teams that have designed it. The failure of organisations to ensure they promote diversity in their workforce may result in products that do not appeal to or cannot be used by a large part of the constituency.
Diverse perspectives also serve as a preventive measure against costly and embarrassing errors. Some famous missteps in recent years that have been a direct consequence of the lack of diversity include:
- In 2015, Google released a facial-recognition feature that embarrassingly misidentified a couple of black faces as gorillas. And, at the end of 2016, Google was forced to implement changes to an algorithm that provided anti-Semitic, racist, and sexist question suggestions via its autocomplete function.
- In April 2016, Snapchat released a Bob Marley photo filter that clearly amounted to a form of blackface. Mere months later, it released an “anime” filter that was widely regarded as promoting racial stereotypes of Asian people and interpreted as a form of yellowface. The repeated racism saw Snapchat fall on the wrong side of the racial lens and drew considerable criticism and attention to the fact that Snapchat (unlike virtually every other major social network) had failed to release its diversity statistics.
- When Apple released its HealthKit app in 2014, it boasted plenty of features, including the ability to record blood pressure, steps walked, calories, sodium intake, respiratory rate, and even blood-alcohol level. It neglected, however, to incorporate the ability to track users’ menstrual cycle.