According to a recent report by the World Economic Forum, companies that have implemented digital technologies across their business are more successful in enhancing revenue sources, competing against digital natives and outperforming peers.
Onalytica were very interested in seeing which influencers and brands were leading the online discussion on Digital Transformation, so they analysed 338K+ tweets over the last 3 months mentioning the keywords: “digital transformation” OR digitaltransformation. They then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What they discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation.
Digital Leaders (@digileaders) have been listed in the Onalytica ‘Top 100 Influencer Brands” in Digital Transformation at number 40.
Find out more information about the findings here.