Leveraging AI for customer experience is the new battlefield. In today’s competitive landscape, customer experience is the ultimate battleground. AI offers powerful tools to personalise interactions, anticipate customer needs, and deliver exceptional service. Leaders can use AI to tailor marketing messages, create frictionless buying journeys, and proactively address customer concerns before they arise. This topic offers examples and talks about leveraging AI to elevate the customer experience, to build brand loyalty and to gain a significant edge over your competitors.
May 2025
Today’s customers are sharper, savvier and more selective than ever before. They expect relevance and personalisation, and for those that can’t deliver on a valuable customer experience, the impact on customer retention and churn can be severe. Our latest research shows that a lack of […]
May 2025
Organisations are under growing pressure to deliver IT services that are not only reliable and scalable but also meet increasingly high user expectations. According to a customer support trends 2025 report by Cymphony, 75% of customers expect brands to offer 24/7 support. And nearly half of […]
May 2025
The reorganisation of local government is often seen as a logistical challenge rather than a transformative opportunity. Too often, restructuring efforts focus on administrative efficiency-consolidating multiple authorities into fewer, larger ones-without rethinking the fundamental way services are delivered. In all the chaos of ‘merging’ – […]
April 2025
For the past seven months, following a 15-year career in the professional sports industry, I’ve been diving into the world of the public sector through my role at Invuse. To be honest, I didn’t know what to expect—coming from the private sector, I was half-worried […]
April 2025
The Digital Leaders AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI and the opportunities it can bring to public services. As table hosts, Sopra Steria Next facilitated discussions on key concerns, including the risks of […]
April 2025
At a time when the UK Government is making the improvement of healthcare outcomes in the NHS a priority, there is a lot of debate – as ever – about the best ways to maximise performance of an organisation we all rely on. Artificial intelligence […]
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