Leveraging AI for customer experience is the new battlefield. In today’s competitive landscape, customer experience is the ultimate battleground. AI offers powerful tools to personalise interactions, anticipate customer needs, and deliver exceptional service. Leaders can use AI to tailor marketing messages, create frictionless buying journeys, and proactively address customer concerns before they arise. This topic offers examples and talks about leveraging AI to elevate the customer experience, to build brand loyalty and to gain a significant edge over your competitors.
April 2025
At a time when the UK Government is making the improvement of healthcare outcomes in the NHS a priority, there is a lot of debate – as ever – about the best ways to maximise performance of an organisation we all rely on. Artificial intelligence […]
April 2025
When I joined Invuse 8 months ago, I had a rough idea what it took to build a great website. But boy, was I wrong! My journey here has been nothing short of enlightening, especially when it comes to digital accessibility. Before this role, I’ll […]
March 2025
Digital health interventions have the power to positively transform the way patients manage their health, also impacting the workforce of the healthcare system and how the system operates overall. Bringing a digital aspect to healthcare and the rightly built interventions, means accessible, easier, tailored, with […]
March 2025
Imagine being the leading organisation that provides innovative products and services that can be used by a wide range of customers in many different ways, without requiring special adaptation. By designing in a more inclusive way you not only reap the benefits of a much […]
March 2025
As a UX Designer, accessible design is an important part of my discipline. But it isn’t widely understood. So here is my whistle stop tour of accessible design; what it is and why it matters. What is accessible design? I often get asked this question. […]
February 2025
In our Accelerating Digital Delivery series, we explore the key factors that drive transformative digital solutions. A user-centric design approach—prioritising the needs, preferences, and behaviors of end users—is critical for creating services that truly deliver value. This approach was central to our work with the […]
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