Second annual report on the digital maturity of the fitness and leisure sector

UK Active report on a laptop

    Written by Robin Knowles, Digital Leaders, CEO.

    Today saw the publication of the Second Annual maturity report on the fitness and leisure sector called “Digital Futures 2022.”

    I was asked to write the forward to this year’s report, which is designed to offer the industry a valuable snapshot of its digital transformation journey so far. For me the report also comes at a time when the fast-moving digital economy is presenting significant challenges to organisations, culture, government and the environment.

    I offer my congratulations to the team that has created this second annual report, benchmarking the digital maturity of fitness and leisure operators. Being the second report , for the first time it also offers clear evidence of year-on-year changes across the sector.

    To date, the sector’s digital transformation has focused on improving user experience and convenience, but digital transformation also brings with it significant operational opportunities for streamlining, reducing operating costs and freeing up resources.

    Operators must reprioritise these resources to ensure they also cater for those for whom access to digital services is a challenge; this is a group that will only grow as the economic crisis tightens its grip.

    In my foreword, I have been keen to encourage those leading the digital transformation of the sector to involve their whole organisation. As Digital Leaders know, it is a journey that needs to be delivered by and owned across the whole organisation and embedded into the very culture of the business.

    So, whether you are in the fitness and leisure sector or keen to offer solutions and your experience to it, I strongly recommend you read this report and make use of the excellent tools and support it links to throughout its pages.

    To download a copy of the Digital Futures report, click here.

    To use ukactive’s Digital Maturity and Effectiveness Index Tool, click here.

    Digital Futures 2022 Mockup V2-03


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