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Leading a successful digital team can be challenging. There are KPIs to hit, deadlines to reach and a whole gallery of different personalities to manage. How do you rise to the challenge?
To help you get started we’ve put together guidelines for leading your team to success.
According to research from MIT Sloan, 18% of global executives value innovation above all else when it comes to hiring a great digital leader. That’s because team leaders who prioritise innovation open the door to collaboration, creativity and experimentation.
For accelerated innovation, you can acquaint yourself with the design sprint principles. It will help you design, prototype and test ideas on customers in record time.
However much you value innovation, without funding it just won’t happen. So as a digital leader, it’s your job to make sure a lack of funds doesn’t cause your design, prototyping and testing to grind to a halt.
To get leadership buy-in for your innovation project, be prepared to write up an operational plan for your short-term, medium-term and long-term goals, including plenty of metrics and milestones.
Every digital team needs something to aim for. Setting clear goals helps keep your projects on track, and ensures everybody is working towards the same thing. KPIs are a great way of tracking your progress, but to be effective, they need to be well-defined and communicated throughout the organisation.
Once you’ve defined your realistic, actionable and measurable KPIs, communicate them to your team regularly. Review your results, make appropriate actions, and iterate them in the next period.
How are you supposed to lead a team if you don’t really know your teammates? To evaluate the strengths and weaknesses of your team, take time to get to know each individual.
Don’t stop at the people in your organisation—third-party contributors will be vital to your digital project, so it’s important you understand their role too. Found a weak link? Invest in skills development to fill the gap.
Are your digital tools up for the challenge or do they need replacement? You’ve put together the perfect team—now it’s time to take an inventory of your tools. There are a few must-haves to ensure the smooth running of your project:
Content operations is a set of principles for creating consistent, cross-channel quality content—uniting people, process, and technology. To get ContentOps up and running, you need to start with people—i.e. your digital team.
Make sure you align team roles with the digital strategy of your organisation, then identify real tasks and assign them to your fitting teammates. The method of ContentOps aims to treat content production with the same respect as development, and having your team perform meaningful, efficient tasks week after week is a surefire way to lead them to triumph.
Originally posted here