Workshop: Content Marketing and SEO

17 June @ 10:00 am - 1:00 pm, The Enterprise Hub, 63 Darracott Rd, Southbourne, BH5 2AY

workshop

Gaining strong visibility, authority and positions on search engines can feel a bit like putting together a jigsaw puzzle, with many elements needing to work together effectively – and often over many months – to gain you exposure.

In this practical session, we will guide you through good SEO practices and the value of creating a content marketing strategy to help you boost your business’s online profile.

We’ll look at:

  • What is SEO and content marketing and their benefits
  • Getting started – keyword research
  • Structure your website for best results
  • The cornerstones of compelling content: copy, audio, video, imagery
  • Planning and executing an editorial calendar
  • Developing audience personas to improve engagement

The session is free to attend, but please register to reserve your place.

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