Gaining strong visibility, authority and positions on search engines can feel a bit like putting together a jigsaw puzzle, with many elements needing to work together effectively – and often over many months – to gain you exposure.

Join this practical session to learn about good SEO practices and the value of creating a content marketing strategy to help you boost your business’s online profile.

Attendees will have the opportunity to learn about:

• What is SEO and content marketing and their benefits
• Getting started – keyword research
• Structure your website for best results
• The cornerstones of compelling content: copy, audio, video, imagery
• Planning and executing an editorial calendar
• Developing audience personas to improve engagement

The session is free to attend, but please register to ensure your place.