Registration from 9.30am
Why should you choose this course?
You will learn:
Who should attend?
We believe you can’t tell great stories in business, if you can’t tell a great story, full stop. We also believe it’s vital everyone in your business knows your brand story, not just your customers.
Our foundation course has been purposely designed for all levels of skill. As it develops skills inherently, it can also be taken by anyone looking to build their career, not just big brands.
What is the course outcome?
It helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively.
What is the agenda?
Act 1 – The theory: what storytelling is and why people react so strongly to stories.
Act 2 – Best practice: the art of storytelling, structures and rules – and how to break them.
Act 3 – How to use it: we’ll apply storytelling to your brand and your day to day role.
Chris Hewitt is the founder and CEO of the Berkeley Communications Group, an integrated marketing services agency that applies creative storytelling to the processes of branding, PR and corporate communications.
He is also the founder of the Berkeley Storytelling Academy, a teaching organisation helps business leaders and corporate communications professionals to become inspiring storytellers themselves through a menu of CPD-accredited courses and workshops. His mission is to help businesses grow using power of story whether that means delivering the service or teaching in-house teams to do it themselves.
Today Chris runs a group comprising the core PR business as well and design and digital teams to form a fully integrated marketing service which can be delivered globally through a mix of own offices and alliance partners.