Registration from 9.30am
Why should you choose this course?
You will learn:
Who should attend?
We believe you can’t tell great stories in business, if you can’t tell a great story, full stop. We also believe it’s vital everyone in your business knows your brand story, not just your customers.
Our foundation course has been purposely designed for all levels of skill. As it develops skills inherently, it can also be taken by anyone looking to build their career, not just big brands.
What is the course outcome?
It helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively.
What is the agenda?
Act 1 – The theory: what storytelling is and why people react so strongly to stories.
Act 2 – Best practice: the art of storytelling, structures and rules – and how to break them.
Act 3 – How to use it: we’ll apply storytelling to your brand and your day to day role.