Training: Powerful Storytelling for Tech

29 May @ 9:30 am - 4:30 pm, 10 St Bride Street, London, EC4A 4AD

Why should you choose this course?

As Tech companies see a shift towards the non-technical buyer, storytelling is increasingly a core personal skill for engaging with customers in a more meaningful and compelling way. To really connect and differentiate we need the skills and confidence to move away from traditional presentations and instead focus on crafting a great story. Those who are powerful storytellers can paint a solution that sticks in the customer’s mind and helps to sell up the value chain. Investing time and resources developing fabulous features and benefits is wasted if customers don’t believe your story and their feelings about your products and services remain unchanged.

A great story needs to do three things for your customer;

  1. Confirm the customers world view; what they care about? What change they are looking for
  2. Make an emotional connection
  3. Deliver information which is logical to rationalise decision making

Who should attend this course?

The Storytelling for Tech workshop is suitable for those who must present and communicate, sell, influence, overcome objections and shift mindsets.

What is the course agenda?

Coffee and Registration from 9.00am
Introduction and course outline from 9.30am

The following topics will be covered:

  • Overview of storytelling principles
  • The power of storytelling and ‘science’ of why it works
  • The Hero’s journey: Unfulfilled desire, confrontation and obstacles, resolution
  • Structuring and developing a story’s flow
  • Beginning bond with audience – connecting
  • Introducing tension/conflict – engage customers
  • Middle contrast what is and what could be – differentiating
  • End with heightened sense of ‘wow’
  • Adding emotional texture
  • Spicing a story with visual, sensory and auditory words
  • Using ‘sticky’ metaphors
  • Creating a memorable and persuasive moment
  • Context and relevancy – linking stories to the audience
  • Strategies for handling common sales challenges through storytelling
  • Delivering storytelling through different medium; images, flipchart, slides

What is the cost of the course?

Digital Leaders or techUK Members – £395.00 + VAT

Non Members – £595.00 + VAT
To access the special Digital Leaders price on any of the training, please enter the code ‘DL2019‘ at checkout in the techUK booking portal.


Course Trainer
Salma Shah

Salma Shah is the Director of Soft Skills 4Tech and Winning Demos. Throughout her I.T. career spanning tech giants such as Oracle, Peoplesoft and dotcom start-ups Salma Shah has typically worked for organisations experiencing fast growth and profitable expansion.Salma's courses are based on best practice experience and Psychology (she has worked as a Consultant Pre-Sales and Sales) and the current trends and challenges of today's Tech sector. Salma's client base is Tech sector with a focus on Training, Coaching and Psychometric Profiling.

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