Why should you choose this course?

This one-day Fast track Digital Marketing Workshop will teach attendees the core fundamentals of digital marketing and design and implementing a successful digital strategy which will match and reflect the objectives of your business. We will include a deep dive into the fundamentals of digital marketing including Digital Design and UX, Search, SEO, managing Social Media and Mobile marketing, allocating sufficient resources, measuring and tracking performance and maintaining a successful digital marketing for your business.

What is the course outcome?

Upon completion of this course attendees will understand the following:

• How to create a digital marketing strategy and framework for your organisation

• Integrate acquisition and retention tools to deliver an efficient digital marketing strategy

• Learn new techniques, tips, website tools and links to useful sources of information

• Approach the commissioning of digital services with more knowledge and confidence

• Learn how to track performance, refine and improve your strategy with confidence

Who should attend this course?

This course is ideal for business leaders and entrepreneurs, start-ups, commercial directors, business strategists and marketers who need an up to date understanding of developing a successful digital marketing strategy.

What is the course agenda?

Introduction to the Course

•          The digital marketing landscape- an overview

•          Current trends, challenges and opportunities

•          Digital Marketing Planning – a strategic approach

•          Primary channels of Digital: Search, email, mobile and display

•          Search Marketing explained- SEO and PPC

How search engines work

•          Keyword research analysis and tools

•          SEO, link building techniques and how they help your rankings

•          Pay-Per-Click advertising: the essentials

•          Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI

Online Display Advertising

•          The online/mobile display ecosystem: media agencies, publishers and ad networks

•          Creative considerations: interruptive or permission-based?

•          Programmatic advertising: the future of online/mobile display? 

Social Media Marketing

•          The online/mobile display ecosystem: media agencies, publishers and ad networks

•          Creative considerations Overview of the main platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest

•          The impact of Mobile Messaging Apps: WhatsApp & Snapchat

•          Managing Social Media effectively: internal structures/ responsibilities, work-flows and Email marketing

•          An overview of the email marketing today: what is it best for?

•          Segmenting your database: eCRM

•          Email design and development: do’s and don’ts

•          UX and Design

•          Copy and Design: creating information architecture that delivers

•          Desktop and mobile: delivering the best user experience

•          The importance of User Testing

•          Web Analytics and Metrics

Mobile Marketing

•          The mobile landscape explained using apps for marketingHTML5, responsive design and the mobile web

•          Location-based services, augmented reality & wearables

•          Tracking performance

•          Multi-channel tracking and attribution explained

•          The Future of Digital

•          Future SEO trends- Big Data, The Internet of Things, Virtual Reality

Q&A

What are the course materials?

All delegates will receive a copy of the course materials and a reference guide plus to provide further practical insight to the key learning points

To access the special Digital Leaders price on any of the training, please enter the code ‘DL2019‘ at checkout in the techUK booking portal.

Fees

Digital Leaders and techUK Members – £395.00

Non Members – £595.00

(Price excludes VAT)