Why should you choose this course?
As Tech companies see a shift towards the non-technical buyer, storytelling is increasingly a core personal skill for engaging with customers in a more meaningful and compelling way. To really connect and differentiate we need the skills and confidence to move away from traditional presentations and instead focus on crafting a great story. Those who are powerful storytellers can paint a solution that sticks in the customer’s mind and helps to sell up the value chain. Investing time and resources developing fabulous features and benefits is wasted if customers don’t believe your story and their feelings about your products and services remain unchanged.
A great story needs to do three things for your customer;
Who should attend this course?
The Storytelling for Tech workshop is suitable for those who must present and communicate, sell, influence, overcome objections and shift mindsets.
What is the course agenda?
Coffee and Registration from 9.00am
Introduction and course outline from 9.30am
The following topics will be covered:
What is the cost of the course?
Digital Leaders / techUK Members – £395.00 + VAT
Non Members – £595.00 + VAT
Salma Shah is the Director of Soft Skills 4Tech and Winning Demos. Throughout her I.T. career spanning tech giants such as Oracle, Peoplesoft and dotcom start-ups Salma Shah has typically worked for organisations experiencing fast growth and profitable expansion.
Salma's courses are based on best practice experience and Psychology (she has worked as a Consultant Pre-Sales and Sales) and the current trends and challenges of today's Tech sector. Salma's client base is Tech sector with a focus on Training, Coaching and Psychometric Profiling