The Digital Leaders Book Club is a community for Digital Transformation Leaders who enjoy nonfiction books, networking, and author Q&As. Held on the second Tuesday of the month, our ethos promotes thoughtful discussion and meaningful connections about leadership and digital transformation. 

Why now?

A recent survey found that 41% of UK adults were reading more than they had before the March 2020 lockdown began. Although working from home can be freeing and productive, many are continuing to try to work around housemates, partners, and children. As COVID-19 continues to isolate us, social lives often consist entirely of endless Zoom meetings.

The Digital Leaders Book Club builds engagement, networks and learning through a shared reading experience. It offers its members something vital: a personal link with leaders in digital transformation who are soldiering on in partial or total physical isolation, a mechanism for sharing our values and culture.

How does it work?

Digital Leaders Book Club Meetings

Each month members receive an exclusive invitation to the #DigiLounge to meet fellow members and to discuss that month’s book. 

  • An interview with the author or a content expert; 

  • A Q&A session;

  • Hosted table discussions on the leadership and digital transformation issues raised in the book;

  • Time for members to network informally; and

  • An introduction to the next month’s book.

This month's book - August 2021

Desire codeDesire Code: Designing services people want, Denise Hampson

Create a great experience.’ Sure. Do it. ‘Get close to your customer.’ Sure. Do it. ‘Turn customers into fans.’ Absolutely! What’s missing: how to do these critical things. Well, now we have the best answer anyone has provided so far.’ – Tom Peters

This book presents a refreshing new approach to human-centred design. Desire Code is a framework for applying the principles of behavioural science to the design of engaging products and experiences. We make hundreds of decisions daily. There’re the obvious ones like what to wear, what to eat, whether to send that email and how to structure that report… but there’s hundreds more that are so tiny we barely notice we made a decision at all.

Book Club Meeting: 5 – 6pm, 7 September 2021

Our September book will be discussed in the #DigiLounge on the 7th of September.



Denise HampsonDenise Hampson has been a consultant in the field of behavioural economics for the last 12 years, and is currently working at the Ministry of Justice. She has designed services and influenced policy for a wide range of public and private sector organisations, including several of the UK’s central government departments. In 2011 she was hired by NHS England as the UK’s first Digital Behaviour Commissioner.

She was a member of the Great Britain Track Cycling Team from 1999 to 2004, during which time she was British Champion and British record holder over 200m.

Prior to her athletic career she was a Systems Engineer at BAE Systems, specialising in human-system interaction and cockpit design on military aircraft. This is what started her career-long obsession with human-centred design and creating systems and services that are best matched to real human behaviour.

To receive £10 off your copy of Desire Code, please use the link below.

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Why not join today and start reading about leadership and digital transformation. You will receive a discount voucher to purchase this month’s book and an exclusive invitation to the next Book Club meeting.

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Digital Leaders Book Club Recommendations

Books on leadership and digital transformation have always been a part of Digital Leaders and here, some of our members have kindly recommended their favourite books.

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