Three things I wish I knew sooner about digital accessibility

Written by Sam Robertshawe, Business Development Manager, Invuse

When I joined Invuse 8 months ago, I had a rough idea what it took to build a  great website. But boy, was I wrong! My journey here has been nothing short of  enlightening, especially when it comes to digital accessibility.  

Before this role, I’ll be honest, terms like “screen readers,” “alt text,” and “HTML  tags” were just jargon to me. Now, it’s hard to believe I overlooked them. Here  are the three biggest things I learned that I think everyone should know: 

  1. Screen readers: the voice of the web 

Screen readers are software programs that convert text on a screen into speech.  They are a lifeline for people with visual impairments, allowing them to  navigate the digital world. 

Impact: Imagine trying to browse a website where everything is read out loud  without any order or structure. That’s what happens when web pages aren’t  designed with screen readers in mind. Properly structured content helps these  tools convey information in a logical, easy-to-follow manner. 

  1. Alternative text (Alt text): more than just image descriptions

Alt text is the written description of images on a webpage. For those who can’t  see the images, this text is read aloud by screen readers, providing essential  context. 

Impact: Without descriptive alt text, visually impaired users miss out on the  valuable information that images provide. It’s like reading a book with missing  pages—the story’s incomplete. Alt text ensures everyone gets the full picture. 

  1. HTML tags: the building blocks of accessibility 

HTML tags are the hidden heroes that organise web content. They help screen  readers understand the structure of a webpage, making it easier for users to  navigate. 

Impact: Incorrect or missing HTML tags can turn a well-organised website into  a confusing mess for screen reader users. Imagine trying to read a document  where the headings, paragraphs, and lists are all jumbled together. Proper  HTML tagging creates a logical flow, making the content accessible to everyone. 

Why accessibility matters

Understanding these elements isn’t just about compliance; it’s about empathy.  By making our digital spaces accessible, we’re opening doors for millions of  people who would otherwise be left out. It’s about creating an inclusive world  where everyone has the same opportunities to interact and engage online. And  believe me, there’s so much more to it—it doesn’t stop here.  

Takeaway

The past 8 months at Invuse have opened my eyes to the crucial role digital  accessibility plays in creating an inclusive environment. If you manage or design  websites, please take a moment to think about screen readers, alt text, and  HTML tags. Trust me, the impact is larger than you might think. Let’s make the  web a better place for everyone. 


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