Did you know that users are more likely to choose, buy and use products that meet their needs as opposed to products that just meet their wants?

An empathy map will help you understand your user’s needs while you develop a deeper understanding of the people you’re designing for.

Join this meet-up for an evening of empathy mapping – there will be a hands-on workshop creating an empathy map and talking through how to use empathy mapping to best effect.

Registration is essential, as places are limited.