Mobile

More than half of all internet traffic now comes from mobile devices. In the UK, 93% of adults use a mobile phone; two-thirds of which have a smartphone. Tablets too are overtaking the market; with more than half of UK homes now owning one, up from just 2% in 2011.

Mobile devices are increasingly being used on the shopfloor too, replacing traditional check out counters in store, and paper and pens for waiting staff in the hospitality industry. From smaller devices such as smart watches or fitbits, to large tablets that are replacing laptops in the home, mobile devices are proving only to increase in popularity and power. How can we take advantage of these new technologies and ensure we stay at the forefront of mobile innovation as Digital Leaders?

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