It is estimated that up to 20% of the population has an impairment of some kind and that they have a spending power of over £240bn. As well as being a legal requirement, putting inclusive design at the heart of your digital projects delivers services and products that can be used by every customer on every platform. That brings real business benefits by improving usability, engagement and reach. The best approach is include accessibility and usability at the start of every project, working with designers and developers to embed best practice and giving them the confidence to build solutions that work better for every user.

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